New Arrivals

Enjoy satisfying sensory play with the Apple Squishy Toy, a bright green apple-themed squeeze toy featured in the NeeDoh-style promotional image. Squeeze it, release it and enjoy its soft, slow-rising feel. Features Soft, squeezable and slow-rising sensory toy, as advertised. Bright green rectangular apple-themed...

Watch the balls roll from level to level with the TN Wooden Ball Ramp, a colourful multi-level ball track designed for playful exploration. Place a ball at the top and follow its movement down the alternating ramps to the base.Features Multi-level ball run: Alternating...

The Baby Bee-Shaped Headrest Cushion is a cute, soft-looking wearable cushion designed in a yellow-and-brown bumblebee style, with white wings and small antennae. The packaging calls it a “Baby's anti fall headrest” and illustrates it worn on a baby's back during seated play.Features Bee...

Make supervised tummy-time play more engaging with the Baby Tummy Time Wedge Pillow, a colourful infant activity support cushion illustrated with a detachable animal-themed play panel, mirror and linkable sensory accessories. The product packaging describes support for tummy time and opportunities for babies to...

Discover letters and sounds with the Kiki Magic Academy Talking Alphabet, a colourful butterfly-shaped electronic learning toy with alphabet buttons, animal pictures and musical activities.The original packaging advertises letter recognition, spelling words, reading alphabet and reading words, as well as animal songs, flashing lights...

Enjoy colourful action with the Baby Whirl 'n Go Ball Tower, a spiral ball-drop playset with a cute animal-themed basketball basket at the top and brightly coloured winding tracks. Drop a ball into the top basket and watch it roll along the stacked spiral...

Make bath time more playful with the Jurong Toys Light Spouting Whale, an adorable whale-shaped water toy that sprays water and glows with colourful lights, as described on its packaging.The whale has a smiling face and a rounded design. The packaging describes an automatic...

Introduce little hands to a world of colours, textures and playful exploration with the Baby Perceive Hand Catch Ball Set. This brightly coloured collection features nine differently shaped and textured sensory play pieces, presented together in a window display box. Key Features 9 Textured...

Make curious little hands busy with the Happy Everyday Learning Pad, a colourful multi-activity play board designed for children aged 18 months and above, as marked on the packaging. This animal-themed activity board features a rotating clock pointer, colourful turning gears, sliding picture activities...

Meet the adorable Whistle Baby's Playmate collection, featuring cheerful animal characters in individual transparent display boxes. Choose from a brown monkey, a turquoise cat or a yellow giraffe, each mounted on a colourful base. The packaging reads “Whistle Baby's Playmate” and displays a 0m+...

Make playtime a fun little challenge with the Lucky Ring Toss – Pet Garden Happy Loop, an animal-themed hoop tossing game featuring colourful rings and cheerful animal targets. Aim the hoops at the upright targets and practise tossing, aiming and hand-eye coordination. The packaging...

Make playtime feel like a little driving adventure with the Kaichi Music Steering Wheel, a colourful handheld toy steering wheel designed for children aged 12 months and above, as marked on the packaging. The wheel has a blue and green design with easy-to-see buttons,...

Bring a splash of fun to pretend play with the Multifunctional Crab Telephone Toy! This colourful crab-shaped activity phone has a cheerful face, large claws, illustrated learning buttons and a toy telephone handset. The packaging describes music, light and bilingual early-education functions, with playful...

Bring colourful fun to bathtime with the Huanger Funny Baby Water Toy, a playful rocket-shaped bath toy with a yellow body, blue top, red details and a transparent front window. Designed for little explorers aged 12 months and above according to the product packaging,...

Make bathtime more playful with the Huanger Bath Bag Water Toy, a colourful 8-piece bath activity set for children aged 12 months and above, as indicated on the packaging. The illustrated set features a handled scoop net, two little boats and cheerful sea-themed shapes....

Introduce little ones to playful musical discovery with the Huanger Musical Piano, a colourful guitar-shaped baby activity toy with four brightly coloured Do, Re, Mi and Fa keys. Its yellow, white and green design includes a simple switch, interactive musical keys and colourful string...

Explore colourful shapes and hands-on play with the Baby's Partner Activity Drum, a bright baby activity toy pictured with a yellow top, purple sides and colourful shape pieces. Young children can explore the shape openings and place matching pieces into the toy. The packaging...

Let little hands discover music, shapes and playful surprises with the OBY Toys Music Fun Activity House. This bright house-shaped activity toy features a red roof, green front, colourful shape-sorting openings and interactive activities for children aged 12 months and above, as marked on...

Brighten up little ones' playtime with the Projection Music Dumbbell Toy, a colourful dumbbell-shaped baby activity toy featuring music, lights and a projection function as indicated on its packaging. Designed for ages 12 months and above according to the box, this handheld toy features...

Bring giggles and movement to playtime with the Fisher-Price Go Baby Go! Baby Bowling set. Made for babies aged 6 months and above according to the packaging, this colourful activity includes smiling roly-poly bowling pins and a purple ball. Roll the ball towards the...

Bring playful learning to your little one's day with the B kids Stack 'n Quoits Bowling Set! This colourful animal-themed activity set combines stacking, ring tossing and bowling-style play in one fun toy. The packaging shows cheerful animal pieces including a giraffe, lion, monkey,...

Make bedtime feel extra special with the Kaichi Dynamic Dream Musical Night Lamp, a colourful baby bedside activity light featuring a cheerful moon, smiling clouds, stars and soothing night-sky imagery. The lamp combines light and music functions with four colourful A, B, C and...

Cheese Squishy – Slow Rising Stress Relief Toy 🧀💛 SQUEEZE • WATCH IT RISE • RELAX! Enjoy a satisfying squeeze with this adorable Cheese Squishy Slow Rising Toy! Shaped like a bright yellow block of cheese with playful dimples, this soft squishy is made...